SMOW stands for Search Me On Web. Helping businesses to get found on search engines is my motto. On the other hand, SMOW means Standard Mean Ocean Water. It is an isotopic standard for a water. It is pure water with no salt or other chemicals found in the oceans. Just like it , SMOW believes in pure, white-hat, ethical search engine practices. There is no mixing in techniques we recommend. No black-hat techniques are allowed at SMOW. Hence, SMOW is like SNOW – pure white.