The realm of PR has extended way beyond its traditional form. It is no longer restricted to press releases, reputation management, etc. The current scenario has further accelerated this transformation. The optimal utilization of the digital medium is critical to ensure the success of PR and marketing. The covid-19 pandemic propelled a paradigm shift in PR strategies. It is wise to understand the present market situation and shape an effective PR recipe for the coming year to make most of the opportunities this shift offers.
Key PR trends for 2021
Think one step ahead
The internet remembers it all, and we know that more than ever. No doubt that it is a place that connects people, but it can be brutal and unforgiving at times. This year we saw that well. Past tweets, press releases were dug up and got some pretty big names in awkward situations. It is a pressing requirement for PR professionals to keep a pulse on what is trending. Keeping a firm grip on what goes out on behalf of your brand is essential. After all, you don't want your organization to be involved in any controversy that can have its after-effects for the years to come.
Be socially sensitive
The internet in 2020 was dominated by discussions on social issues like mental health, discrimination, equality issues, etc. The audience is easily attracted to those who come across as socially conscious. Everyone is a lot more aware of social problems today, and they instantly connect with brands and faces that stand for social values. While it may seem tricky at times, it is a great way to market yourself.
The foreseeable future will see a rise in virtual events and live videos owing to concerns of health and safety. Webinars, podcasts, real-time chats, etc., will play a crucial role in ensuring the growth and visibility of brands in the hybrid present.
The pandemic has shot up the power of influencers on social media. The number of people using social media influencers for product recommendations, reviews, etc., is increasing every day. A recent study claims that 82% of viewers have "either purchased, researched, or considered purchasing a product or service after seeing friends, family, or influencers post about it."
Real-Time Marketing/reporting in PR is still relevant. PR professionals need to be well-informed about various situations that the world community is undergoing presently. They should be soundly equipped to react right to issues that may offer greater brand visibility. But of course, professionals should do a careful study of the issue at hand before putting out their opinion. However, they should do it quickly because it is crucial to seize the moment in PR.
It is a proven fact that displaying content through a video creates a better understanding and helps build a recall for your brand. As the volume of internet users increases drastically, videos gain even more significance. They are perfect for crisp and straightforward content that locks the attention of the on-the-go viewers.
#Arm worldwide, an award-winning digital marketing agency, offers a fresh approach to PR. With a talented team on board and a good hold on the evolving trends in marketing, PR, technology, and analytics, this digital agency has carved a name for itself by providing the latest solutions to various brands from different industries. If you are looking for an solution-oriented agency that will offer an out-of-the-box approach to your brand's PR, #ARM Worldwide is what you need.