The idea of starting a Print on Demand (POD) business can sound pretty enticing.
There is no need to carry inventory and there are low start-up costs and fast shipping times. What’s not to like?
But as ‘sexy’ as it may sound, it’s important to remember that POD is a real business.
If you do not treat it like one, the chances of you succeeding at POD are slim because it’s likely that you will make a lot of mistakes along the way.
That is why, before you start attracting customers to your store, there are certain steps that you need to take to ensure that your POD business is properly set up and ready to sell.