You know the traditional ways of marketing your local business like print your brand with your product picture and give that physical copy to person by the person, right. But this way is too old and outdated. There is very little chance of this method to make conversation and this method also very costly too.
In the year 2020, the best way to promote your product is digital marketing. By the use of digital marketing, you can reach your audience or buyer at a very cheap rate compared to traditional methods. You can do digital marketing by two platforms Google and Facebook. Google is a very good platform but in our case, we want to market locally so according to my opinion Facebook Ads are way more cheap and effective. In this article, I will discuss how and why you can use Facebook Ads to boost your local business.
First, understand why Facebook Ads Work for Local Business?
- You can target people within the geographical area of your business
Facebook has this amazing feature called Geofencing. In this feature, you can target people who are nearest to your local business. They can reach you by walk or drive within 5 mins. You can make your audience into regular customers by simply use this feature.
- Some time peoples want to see the product physically and purchase
Some of your customers don’t search on Google they just want to see before buy. That type of customer buys locally and frequently. By the use of Facebook Ads, you can target your customer based on their interest.
Some of your customers who see your Facebook Ads want products immediately, you can provide home delivery fast and effective because of the local presence.
- You can use Facebook Coupon App for Promotion
Using third party Facebook Coupon App or Facebook Offers App you can easily promote your local business with special discount offers and drive traffic from Facebook Ads.
- You can also retarget people who bought from you in the past
Using Facebook custom audience targeting option you can target people who bought from you before. This people’s contact detail you have connected by using a loyalty program.